Our brands:

About Van Den Broek

After the establishment in 1922, the Dutch wholesale company Van den Broek BV has located its headquarters in Rotterdam. After years of experience the company specialized in baby and children's wear. The brand FEETJE was introduced first and is nowadays one of the most remarkable brands in baby fashion. The brand FEETJE offers a broad collection in size 44 to 86 (0 to about 18 months). From cuddly baby suits, to sturdy jeans, jackets, shoes and even swim suits.

After the first years of success of the brand FEETJE, Van den Broek BV looked for new opportunities in children's fashion. The brands JUBEL and STURDY were introduced and both brands are offering broad collections in sizes 92 to 140. JUBEL can be recognized by its colourful and girly collections with nice and detailed dresses, skirts, pants and sweaters. STURDY is for tough little boys and with its casual look it is suited for every occasion.


  • Establishment in 1922 as wholesale company in textiles in Rotterdam
  • Specialized in baby's and children's wear since 1981.
  • The brand FEETJE was introduced first on the market and became one of the most remarkable brands in the baby fashion industry.
  • After FEETJE, the brands JUBEL and STURDY were introduced.
  • Van den Broek BV is a traditional but contemporary company and the main aim is to offer products with good price/quality proportions and to offer first class service.
  • Child friendly is an essential term within the company Van den Broek BV.
  • The brands of Van den Broek BV are positioned in the mid segment.
  • Twice a year new and exciting collections are launched for the summer or winter season, but also flash collections can be bought.
  • The brands FEETJE, JUBEL and STURDY are sold in The Netherlands, Germany, Austria, Switzerland,Belgium and Spain.