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FEETJE CELEBRATES 40th ANNIVERSARY

Feetje, the brand for our little ones, exsists 40 years! The Rotterdam based company and brand will be celebrating this by introducing renewed branding, including a brand new logo.

Feetje launched it’s first babywear in 1981. Since then indispensable in the world of babyfashion. To celebrate it’s 40th anniversary Feetje has develoed a brand new corporate identy. As from July 2021 the typical blue tones will make way for a more subtle outlook. Gentle nature shades like offwhite, grey and sand will set the tone. Colours that are frequently used in the Feetje collections. The showpiece will be the new logo, designed by Studio Sijm. The hand written logo has been finished with some ‘ fairydust ’, symbolizing the magic of new life.

Sweet, soft and cheerful. Always recognisable as Feetje’s babywear. The annual summer- and winter collection constists mostly of organic cotton and is available from the size 44 to 86. Besides the changing collections, the brand has a number of fixed items that return each year. Amongst them the all-time favourite nostalgic wafer pyjama. The Rotterdam based clothing brand has always remained faithful to itself, and is clearly not afraid to innovate. The new house style is a perfect match with the collections, but still completely new.

Curious? The new house style can be admired online and offline from July 2021.